发布时间：2007-5-29 20:50:00     点击数：

一、龙润集团简介(I.Introduction of LongRun Group)
　　龙润——一个大气泱泱的名字！
    （LongRun is a grand name with both national and international momentums.）
　　它结合了民族性和世界性。“龙”是中华民族的图腾和象征，“润”则寓意着甘霖；龙精神，润天下。而英文的LongRun 则是长跑，长期经营之意，龙润集团以不懈的信念，持之以恒的精神不断地创造了一个又一个辉煌！
　　（The character “Long” (the dragon), is the totem and symbol of the Chinese nation, and “Run” implies a long-awaited rainfall in Chinese, which, as a word, means to serve humans whole-heartedly. While in English, “LongRun” is a long run that expresses the enterprise’s persistent confidence while making one after another brilliant success.）
　　龙润集团，是一家集药业、酒业、茶业、担保公司、教育、地产、矿业、医院、药品经营、文化传播等多板块运作的国际化企业。龙润集团中国区的发展受到党和国家及各级政府的关爱和支持，公司积极、健康向上地迅速发展。
　　（LongRun Group is an internationalized company group engaged in pharmacy, winery, tea, guarantee, education, real estate, mining, hospital, medicine dealing, cultural diffusion, etc. LongRun Group (China) has gained strong support from the nation’s central and local government, which assures the rapid development of the company.）
　　龙润集团坚持“名产品、名企业、名老总”的“三名”效应。龙润集团的缔造者焦家良博士，创建的盘龙云海药业集团率先在中国掀起了排毒旋风，并让排毒养颜胶囊走红大江南北。他创办的香港龙发制药在香港联合交易所主板上市,创办的美国LongStar集团，产品行销欧美国家。
　　（LongRun Group sticks to its principle of “producing famous products, developing famous enterprises, and training famous managers”. Dr. Jasper Jiao, chairman of LongRun Group, took the lead in China’s detoxification drive and established PanLongYunHai Pharmaceutical Corporation, and then made the Detoxification Capsules popular both in China and abroad. Hong Kong LongFar Pharmaceutical Co. Ltd., another company chaired by Dr. Jiao, put its stocks on market on the cardinal board of Hong Kong United Stock Exchange. And the products of LongStar Group (US) are in hot sale in US and Europe.）
　　在企业运作中，焦家良博士独创性地提出了管道理论和营销型组织理论，实现了龙润集团的超常规发展，被评为“2004年度中国十位聚人气企业家”、第三届十大“中国青年创业奖”等多项荣誉。
　　（In business operating, Dr. Jasper Jiao’s Channel Theory and Market-Oriented Organization Theory have contributed greatly to the extraordinary development of LongRun Group. He was honored one of China’s Top 10 Most Popular Enterprisers in 2004, and one of China’s Top 10 Youth Entrepreneurship (3rd), etc.）
　　龙润集团的总裁范源，作为主任医师、教授，曾经在临床、教学、科研等方面有卓越贡献，是云南省最年轻的学科带头人，并当选云南十大杰出青年。
　　（Fan Yuan, President of LongRun Group (China), is a senior physician, professor. Being one of Yunnan’s youngest leaders in the field of research and education, he has made remarkable accomplishments on clinical medicine, teaching, and research, and was honored as one of “Top 10 Outstanding Youths in 2005” in Yunnan Province.）
　　正是有了这样的领头人，才有了龙润集团非凡的成就。
　　（It is such a leadership that has brought LongRun a series of major accomplishments.）   
　　素有“植物王国”、“有色金属王国”和“中草药王国”之称的云南，为龙润集团提供了丰富的资源。在新药研发上，龙润集团与国内外科研机构合作，建立科研基地，研制出戒断毒瘾的药物“克毒○宁胶囊”、 主治肾虚、失眠、腰酸的植物药“生力胶囊”、第四代抗真菌国家二类新药“孚答静”。龙润集团将药品和健康产品推向全球20多个国家和地区，营销网络遍布中国的26万个零售终端。为龙润全面实施多板块国际化运作的战略迈出了坚实的一步。
　　（As the “Kingdom of Plants”, the “Kingdom of Nonferrous-Metals”, and the “Kingdom of Chinese Herbal Medicine”, Yunnan provides LongRun Group with plenty of natural resources. On new drug development, by working with R&D institutions in China and worldwide and constructing R&D bases, LongRun has developed dozens of new medicines including KeDuNing Capsules, an herbal medicine against drug addiction; Shengli Cupsules, also a herbal medicine effective against kidney deficiency, insomnia, and waist soreness; and FuDaJing, a state-permitted second-type new fungicide for treating athlete foot. With a sales network of more than 260 thousand retail terminals, LongRun Group is promoting its drugs and health products to more than 20 countries worldwide, and has made important progress towards its multiple-operation strategy.）
　　2003年10月，成功收购了有50年历史的楚雄雁塔药业，拥有了156个国药准字号产品；
　　（In October, 2003, LongRun Group successfully bought Chuxiong Yanta Pharmaceutical Ltd. Liability Company and gained the right of 156 state-permitted products.）
　　2004年10月，收购了具有125年历史的杨林肥酒厂，把凝聚了几代云南人情感的杨林肥酒，保护和提升为“云南绿酒”争创“世界绿酒第一品牌”。
　　（In October, 2004, LongRun purchased Yunnan YanglinFeijiu Wine Factory, which has a history of 125 years, and promoted Yanglinfeijiu Wine, an old-branded wine that had been deeply loved by Yunnan people for several generations, to the world market by the name of “Yunnan Green Wine”, in order to establish a No.1 Brand of green wine in the world.）
　　2005年8月，龙润集团用青春作抵押，打造普洱茶产业，与200多万茶农建立了“企业＋茶农＋基地＋市场”的产业链，成立担保公司，为茶农贷款担保，为金融创新进行实践，并与云南农业大学合作创建了世界上第一所普洱茶学院和研究院。
　　（In August, 2005, while still cherishing its blooming age, LongRun Group explored its business into Pu-erh tea industry. Together with 2 million tea-planters in Lincang city, LongRun built the product chain from the enterprise to tea planters, to producing bases, and to the market. It established Guarantee Corporation to provide the tea planters with mortgage loans, in order to practice a financial innovation. By working together with Yunnan Agricultural University, LongRun also founded the World’s first Pu-erh Tea College and Research Institution.）
　　龙润茶产业符合“双健康理论”，即维护地球的健康，维护人类的健康。龙润茶业集团严格按照QS质量体系标准兴建凤庆龙润茶厂、改建云县天龙茶厂、昌宁茶厂等多家国营老茶厂，用做药的理念、86道质量把关生产高品质茶产品。龙润茶业掀起了一场普洱茶革命，在保护传统普洱茶的同时，独创性地研发出了即溶普洱茶系列产品，使一个健康饮品迅速与国际接轨。
　　（In its tea business, LongRun sticks to the so-called “health-health Ideal”, which means conservation of environment and keeping our body healthy during tea production and promotion. LongRun Tea Group has constructed Fengqing LongRun Tea Factory, and transformed two old tea factories, Yunxian Tianlong Tea Factory and Changning Tea Factory, into modern tea producing bases with the state’s QS standard. LongRun makes safe, clean, and healthy Pu-erh tea with GMP of drug production, and with 86-step quality assurance and quality control. And by inventing a series of instant Pu-erh tea products, LongRun Tea Group has took the lead in the wave of Pu-erh tea innovation, which promotes the traditional Pu-erh worldwide as a health drink.）
　　2006年，龙润集团进军房地产领域，以“健康房?龙润造”的全新开发理念，将使健康住房溶入人们的生活方式中。
　　（In 2006, LongRun Group started its business in real estate. With an ideal of “Health Houses, Constructed by LongRun”, LongRun Group is introducing health houses into the styles of life.）
　　同年，龙润集团进军矿业，参与到地下资源开发和利用，大力发展循环经济，携手推进全球矿业繁荣和可持续发展。
　　（In the same year, LongRun Group initiated a mining project, participated in the development and usage of underground resources, in order to develop circular economy and to promote the prosperity and sustainable development of global mining industry.）
　　在企业文化建设上，提出了“人应该有点精神”、“加入龙润，溶入紫色”、“捏碎自己，重塑自我”、“龙润品牌，口碑营销”的企业理念，全力打造适应激烈市场竞争的学习型组织和营销型组织。
　　（On enterprise-culture construction, LongRun has such inspiring mottos as “Man should act like man”, “Join LongRun and be purpled with luck”, “Crumble and reshape yourself”, and “LongRun, a brand of good reputation”. LongRun is on its way to a learning-type enterprise and a market-oriented organization.）