发布时间：2007-5-29 21:27:02     点击数：

任何一个成功的品牌，都有它准确的定位。龙润普洱，坚持以消费者为主，全力打造消费者满意的产品和优质的服务！今天，我们揭谜龙润普洱的品牌定位，与广大消费者一起分享——
　　（Any successful brand has its own accurate positioning. Longrun Pu-erh Tea has been orientating towards consumers and whole-heartedly producing the products and providing the services with which consumers are satisfied. Today, let us disclose and share the secret of brand positioning of the Longrun Tea.）

　　方便的普洱茶（Convenience）
　　当你拿着一片朋友送的七子饼茶无从下手的时候，当你面对麻烦的普洱茶冲泡工具而无所适从时，你是否会想到，让普洱茶变得方便，随时随地都能享受到普洱茶的美味？
　　（When you are wondering how you would drink them after you get the traditional Pu-erh tea from your friends, and when you get confused with the troublesome tea set, have you ever dreamt that one day the Pu-erh tea could be enjoyed conveniently at any time and place as you like? ）

　　龙润普洱为你提供了一种新的选择，不用烦琐的冲泡工具，不用担心享受不到普洱茶的甘甜。龙润普洱推出一系列方便的普洱茶，如迷你小沱茶、可食用尼龙袋泡茶、速溶普洱茶、普洱茶速溶片等，既可随身携带，又能方便冲饮！
　　（The Longrun Pu-erh tea provides you a new alternative, which spares that troublesome tea set but guarantees the genuine taste. The Longrun company produces a series of convenient Pu-erh tea, such as Mini-packaged Tea, esculent bag packaged Tea, instant Tea and instant tea tablets, which are convenient both for carriage and for drink.）

　　时尚的普洱茶（Fashion）
　　时尚是现今社会的消费主题，龙润普洱在发扬传统的基础上，推出了系列时尚普洱饮品。龙润相信，越是民族的，就越是世界的；越是民族的，就越是时尚的！
　　（Fashion is one theme of consumption in the modern society, and the Longrun Pu-erh produces a series of fashionable tea drink while carrying forward the fine traditions. The company believes that the more national, the more world-wide, and the more national, the more fashionable.）

　　龙润普洱在传统茶品的基础上，增加了时尚普洱，如拉莎拉亚系列、纤雅系列、时尚随身系列，以及将要和消费者见面的“花如梦”、“楚兰”系列。
　　（Based on the traditional tea drink, the Longrun Pu-erh produces the tea with fashion.）

　　大众的普洱茶（Popularity）
　　龙润茶业的理念是：只有大众能够消费得起的普洱茶，才能成为一个大品牌，因此，龙润从进入茶产业的那一天起，就为“大众的普洱茶”进行着不懈的努力，先后推出的各个系列产品，均属于高品质中低价位。
　　（The ideal of Longrun tea industry is that only when the products are affordable to the general public can they be a real famous brand, so ever since the very day when Longrun entered the tea industry, the company has been striving for the popularity of the pu-erh tea, and has produced various series of products which are all with high quality but low price. ）

　　龙润以做药的理念严格要求自己，所生产的普洱茶不但保证了安全、卫生、健康，并且是大众消费者能够接受的普洱茶精品。
　　（The LongRun tea group has been strict with itself in the tea production with the criterion of producing medicine, thus its tea products are not only safe, hygienic and healthy, but also the choicest goods affordable to the general public. ）

　　好喝的普洱茶（Good taste）
　　我们知道，一些厂家的普洱茶生饼需要放一些时间，去苦去涩之后才能入口，但龙润的要求是，只要一出厂的茶品，不管是生茶还是熟茶，都要求上佳口感。为了做到这一点，龙润茶业在选料上做到精挑细选，在生产上改进工艺。因此，龙润普洱不管是生茶或是熟茶，都能做到极佳口感。
　　（It is well known that some unfermented tea cakes by other companies has to be stored for some time to have the bitter and astringent taste removed so that they are drinkable, but the requirement of the Longrun tea group is that the newly produced tea, no matter they are semi-fermented or unfermented, should have superb taste. In order to achieve this, the company has been meticulous in tea leaf selection, and has been improving the production technique, so the Longrun pu-erh tea, whether semi-fermented or unfermented, is with good taste.）

　　“提供安全、健康、卫生的普洱茶”
　　（“Producing safe, healthy and hygienic pu-erh tea”）

　　“提供安全、健康、卫生的普洱茶”不仅仅是龙润茶业集团的口号，更是龙润茶业集团的奋斗目标。龙润茶业集团，致力于改变当前普洱茶市场质量参次不齐，龙蛇混杂的现状，更以为消费者提供安全、健康、卫生的普洱茶品为第一目标。龙润茶业集团，在普洱茶的原料产地、原料品质、生产基地、加工环节和质量检验五大板块均建立了严格的标准管理，层层把关，使“龙润普洱”的品牌成为“安全、健康、卫生的普洱茶”的代名词。
　　（ “Producing safe, healthy and hygienic pu-erh tea” is not only the slogan of the Longrun Tea Group, but also its aim. The Longrun Tea Group dedicates itself to changing the present situation that quality of pu-erh tea is mingled and irregular, more importantly, the group has been taking it as the number one aim to produce safe, healthy and hygienic tea for the consumers. The Longrun tea group has established strict standard management in the five major areas: the producing area of the raw tea leaves, the quality of raw tea leaves, the production base of tea, the processing link, and the quality inspection, which enables the Longrun pu-erh to be the synonym of “safe, healthy and hygienic pu-erh tea”.）

　　原料产地：对普洱茶产品来说，原料产地是产品品质的基本保障。云南是世界上最为古老的茶叶产地之一，也是普洱茶的源头，是普洱茶最为正宗的产地。云南的佤乡秘境临沧市地处澜沧江畔，独有北回归线的阳光普照，海拔在1500-2500米之间，属南亚热带暖湿季风气候，全年温和湿润，光照充足，是茶树的主要原产地，是最适合普洱茶的主要原料――大叶种茶树生长的地方。为打造品质一流的普洱茶产品，龙润茶业集团全面与中国云南临沧市政府合作，与临沧165万茶农建立了“企业+茶农+基地+市场”的产业链，从此拥有了秘境临沧八县区的20多万亩古茶树及高优生态茶园，也为生产“安全、健康、卫生”的普洱茶产品奠定了得天独厚的基础。
　　（Producing area of raw tea leaves: As to pu-erh tea products, the producing area of raw tea leaves guarantees basically the quality of completed products. Yunnan is one of the most ancient areas of tea production in the world, and is the source of pu-erh tea and the most original producing area.
　　The Lincang city of Yunnan is located in bank of Lancang River, and enjoys the sunshine of the Tropical of Cancer. The city is 1500 to 2500 meters above the sea level and belongs to the sub-tropical monsoon climate which is warm and humid. It is mild and warm all year through with sufficient sunshine and thus becomes the major producing area of tea plants, and is the most ideal place for tea plants with big leaves, which are the raw materials for pu-erh tea. In order to produce the first class tea, the Longrun group has been cooperating fully with the Lincang municipal government, and has built with 1.65 million tea planters there the production chain of “enterprise + tea planters + production base + market”, thus the group owns more than 200,000 Mu old tea plants and tea farms with superior quality and ecology, which lays the blessed foundation for “safe, healthy and hygienic” pu-erh tea products.）

　　原料品质：大叶种茶青是制作普洱茶的最佳原料。为保证产品品质，龙润茶业集团收购的所有茶青均有严格的质量审核标准。龙润茶业集团在收购茶青时，农户必须与龙润初制所签订收购协议，以保证原料的可靠来源。同时，在进行原料收购时，龙润茶业集团的所有初制所均有明确的收购标准及验收实物标准，以保证每一片茶青的优秀品质。
　　（Quality of raw materials: the tea leaves from plants with big leaves are the best material for Pu-erh tea. In order to ensure the quality of products, the Longrun Tea Group has a strict quality control system for all the purchased tea leaves. When purchasing tea leaves, the tea planters must sign a contract with the Longrun sub-group for preliminary products to ensure the reliable source of the raw materials. In the meantime, while conducting the purchase, all the sub-groups of preliminary products of the Longrun Tea Group have clarified standard for purchasing and inspecting and accepting, so that each tea leaf is ensured the top quality. ）

　　生产基地：龙润茶业集团以大手笔成就大事业，于临沧云县、保山昌宁县兴建大型现代化独立厂房车间，以QS标准建设的厂房一改传统普洱茶作坊式的生产状态，以真正规范化、标准化的方式生产普洱茶品，以保证由龙润茶业集团出品的每一片普洱茶，都是安全、健康、卫生的普洱茶。